Digital Marketer

Founded in 2005, Rhino Shield of New England has grown to become one of the leading painting contractors on the east-coast because of our commitment to excellence and the backing of one of the industry’s leading brands, “Rhino Shield” the nationally recognized leader in premium exterior coatings and paint products.
Its proprietary formula beautifully protects against the elements, while coating your home and protecting your greatest investment - backed by a 25-year product guarantee.
We are seeking a Digital Marketer to help fuel this growth.
Discerning homeowners and savvy business owners have chosen Rhino Shield’s superior coating solutions for more than two decades.
As our Digital Marketer, you will drive the continued success of the Company with commercial customers and maintain our tradition of high client satisfaction.
Rhino Shield of New England is looking for an agile, results-driven, detail-oriented digital marketer to own the direction and execution of our strategic efforts to increase brand awareness, qualified lead generation, and sales.
In addition to experience in digital marketing, the right candidate will possess a growth mindset.
They will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease.
1.
Ideally, you will have read They Ask You Answer, by Marcus Sheridan.
(Print, Kindle or Audible).
Rhino Shield of New England has begun an aggressive implementation of this marketing strategy and will invest several hundred thousand dollars over the next few years to execute.
Mastery of these strategies will be key to your success.
You can find more information and begin that mastery by studying the content in the Impact Plus Learning Center.
Rhino Shield of New England ‘s lead generation efforts for our Dealers will be crucial to your success in recruitment.
*Responsibilities* · Plan and execute multiplatform digital marketing campaigns.
· Weekly publication of three or more new pieces of content, be it text (blog articles), · video, or audio (podcasts).
· Interviewing internal subject matter experts for content.
· Own our brand messaging strategy and standards.
· Oversee email marketing and lead nurturing efforts.
· Plan and run conversion testing and other experiments.
· Own the use of our marketing technology platforms.
· Be the point of contact for related vendors and agencies, as needed.
· Responsible for content creation and management, including but not limited to written, · video, and social media content.
· Coordinate with our Leadership and Content Manager on the scope and direction of · content creation.
· Develop and execute an ongoing content promotion strategy.
· Act as our community manager on our social media accounts.
· Work with the sales team on lead qualification, marketing-to-sales handoff processes, · etc.
· Work with the leadership team to understand business objectives and revenue goals, as · part of the strategy development process.
· Create landing pages and other conversion opportunities.
· Report on key results and other predetermined KPIs on a regular basis, such as website · traffic, lead generation, revenue attribution, and so forth.
· Proactively stay on top of digital marketing trends and news, so as to inform future · growth strategies and opportunities.
· Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on for · Dealer Recruitment.
· Act as the owner of our website performance, with a focus on optimizing for search and user experience.
Be a Subject Matter Expert in dealer marketing methods and tools and consult with dealers in this area: · Rhino Shield of New England’s supplied tools · Outsourced services – identify, vet, and promote · Review dealer marketing plans for optimization recommendations Must be comfortable with the utilization of Assignment Selling and the use of one-to-one video in the sales process *Skills and educational requirements* · Bachelor’s degree in marketing, communications, advertising, or a related field.
· Knowledge of ImpactPlus’s “They Ask You Answer” content Marketing Strategy a Plus · Historical track record of success in a digital marketing role.
· Exceptional project management skills, with a keen eye for detail.
· Comfortable working in a fast-paced, deadline-driven environment.
· Self-directing and agile, with the ability to quickly pivot strategies, as needed.
· Experience with marketing automation, email marketing, and other related platforms.
· Passionate, creative thinker with exceptional analytical skills.
· Team player with superb collaboration and communication skills.
· Outstanding communication and interpersonal skills.
· Has a finger on the pulse of what’s happening in digital marketing, with an insatiable · hunger for learning.
· Professional development and continued education in relevant areas (e.
g.
, HubSpot · certifications).
· Other duties as assigned.
*How Success Will be Measured* · Measurable growth across organically sourced web & social traffic and leads.
· Sales/revenue growth, with a clear connection between digital content, social media · growth, inbound leads, and ROI.
· More qualified lead conversions as a result of the content being created.
· Positive sentiment increases from prospects and customers alike.
· Growth in social media community and engagement.
Job Types: Full-time, Part-time Pay: $38,298.
48 - $52,187.
42 per year Expected hours: 25 – 40 per week Benefits: * 401(k) * 401(k) matching * Flexible schedule * Paid time off Schedule: * Monday to Friday Ability to Relocate: * Pembroke, MA 02359: Relocate before starting work (Required) Work Location: In person