*OVERVIEW*
Support the execution of Marketing and Communications activities and tactics for Public Relations, Social Media, Influencer Relations, and Entertainment Media program.
*ESSENTIAL DUTIES AND RESPONSIBILITIES*
*Social:*
* Oversee day-to-day social media platforms, across but not limited to Instagram, Facebook, LinkedIn, and Twitter including answering direct messages, comments, customer inquiries with support of the Customer Experience team
* Collect user-generated and influencer content for use on UPPAbaby social platforms
* Support the Communications Specialist in developing social media content calendars across all social platforms
* Schedule social media posts via Sprout Social
* Upload shared social content to Brandfolder
* Support Communications Specialist in the content creation of owned Instagram Stories via Canva
* Oversee monthly analytic reports focused on competitors, influencer relations and emerging social media trends
* Manage the prep of in-house video shoots consisting of but not limited to collecting and steaming product to support the Communications Specialist
*Influencer:*
* Oversee with direction from the Sr.
Communications Manager and Communications Specialist influencer relations program (organic, paid and affiliate marketing)
* Manage the vetting process of new influencer inquiries via Influencer Relation online form
* Coordinate and assist with all ongoing influencer relationships and campaign management, including, but not limited to contracts, setting deliverables, reviewing/approving assets, and product fulfillment
*PR & Entertainment:*
* Create of the monthly UPPAbaby Global Newsletter
* Monitor and internally track UPPAbaby media coverage, entertainment placements, and influencer deliverables
* Coordinate and track product shipments for media and entertainment opportunities
* Provide event support on various initiatives including assessing product inventory, shipping product to and from events
* Travel to support events, when applicable, domestically
*Other:*
* Perform other duties as required/assigned by manager
*QUALIFICATIONS AND COMPETENCIES*
· Required to be in office four days a week with one day work from home
· Passion for social media, influencer relations, and content creation
· Strong knowledge of social media trends and platforms
· Strong writing, grammar and communications skills
· Knowledge in influencer relation programs
· Flexilblity when it comes to potential schedule changes such as overnight and weekend support for trade show and events
· Excellent organizational skills and attention to detail
· A team player who can be accountable, flexible, and work cross-functionally
*EDUCATION AND EXPERIENCE*
· Bachelor’s degree in Marketing, Communications, Social Media or related field
· One to three years’ experience in the above fields
Job Type: Full-time
Pay: $48,000.
00 - $52,000.
00 per year
Benefits:
* 401(k)
* Dental insurance
* Flexible spending account
* Health insurance
* Life insurance
* On-site gym
* Paid time off
* Parental leave
* Vision insurance
Schedule:
* Monday to Friday
Work Location: In person